A number of key brands who are ATA members have scooped top honours in the EFTTEX 2022 Digital Best New Product Showcase.
The showcase was organised following the cancellation of 2022’s EFTTEX show but, recognising the importance of the popular awards, the organisers set up a digital alternative.
Judges gathered in Budapest, Hungary, at the end of October, to run the rule over 211 products from 71 countries in around 50 categories and select the best.
Among those scooping awards were Plano, Berkley, Hardy, Greys, Penn, Abu Garcia and Shakespeare (all part of Pure Fishing), Shimano and Snowbee UK, all ATA members.
EFTTEX Trading general manager Dr Zoltan Kekkoi explained: “When we had to postpone EFTTEX 2022 until June 2023, we decided to keep something from the tradition alive if we can’t have an exhibition – the Best New Product competition.
“We decided to make an online showcase with as much exposure as possible. We asked both media partners Tackle Trade World and Angling International to support us and create a real buzz around the showcase. We wanted to recreate the excitement of live shows with the limitless possibilities of an online presence. And it worked! Companies worldwide joined us and became part of the showcase!”
The organisers also added a ’green booster’ to the competition – a marker that mirrors how green the product is. Is it made of recycled plastic, or the packaging is eco-friendly? This year, the green booster modifies the results in several categories, so those companies who care for the environment, dodge the others and run up to the top!
“Jury members did an excellent job. Their knowledge of the industry, trade, competition, and angling profession was a big help to us.
THE FULL LIST OF WINNERS (ATA members highlighted in bold italics):
Apparel & General
- Boxes and Bags
Winner: Plano – EDGE Flex 3600 tackle box
Runner-up: Rapala – Tackle Tray - Camping/outdoor Gear
Winner: Plano – Plano Frost - Clothing
Winner: CAMMINARE – SICURO PRO
Runner-up: Ursuit – Ursuit Utö jacket and trousers - Electronic Devices
Winner: Watersnake – Geo Spot GPS - Gifts
Winner: Berkley – Berkley/Abu Garcia Advent Calendar 2022
Runner-up: GABY Fish Pillows – Black Marlin - Sunglasses
Winner: Wiley X – WX OZONE
Runner-up: Costa Sunglasses – Jose PRO - Watercraft
Winner: Rainbow Kayaks Fishing – Hardbelly Fishing Pro
Carp & Feeder
- Accessory
Winner: MS-RANGE – SeatboxRunner-up: LeadFree – DIstance Torpedo Eye and Swivel - Bait
Winner: TOP MIX – Top Mix Green GLM method mix
Runner-up: Promix – Promix SQUID Premium Method Mix - Carp Rod
Winner: ANACONDA – Anaconda Corky-V series - Feeder Rod
Winner: TOP MIX – Top Mix Stradivari feeder rod
Runner-up: Benzar Mix – Benzar Concourse Method Feeder rod - Hookbait
Winner: Cralusso – Jelly Corn
Runner-up: TOP MIX – Top Mix Duplex Wafters - Monofilament
Winner: Carp Expert – Carp Expert Smoke Monofilament
Runner-up: CARBOTEX – CARBOTEX – FEEDER Sinking Formula Line - Reel
Winner: Shimano – Shimano AERO Technium MgS
Runner-up: Benzar Mix – Benzar Mix Concourse Method Feeder 8500 - Terminal tackle
Winner: iBite – iBite MS Tip Light
Runner-up: Carp´R´Us – Ready Ronnie Rig
Runner-up: Cralusso – Rocket Method Basket
Fly Fishing
- Accessory
Winner: Magnet-ique LTD – MagMini DoubleRunner-up: Richard Wheatley Fly Boxes – Hybrid XL Intruder Fly Box - Clothing
Winner: TRAUN RIVER – Primaloft Insulation Pants
Runner-up: Snowbee(UK)Ltd – XStreme Thermal Jacket - Fly Lines
Winner: RIO Products – Premier AquaLux WF7I
Runner-up: STROFT – STROFT Running Line - Freshwater Rod
Winner: Sage – R8 Core 590-4
Runner-up: Temple Fork Outfitters – Pro III Single-Hand fly rod - Reel
Winner: Sage – ARBOR XL 4/5/6
Runner-up: Hardy – Fortuna Regent - Saltwater Rod
Winner: Snowbee(UK)Ltd – Prestige G-XS Saltwater
Runner-up: Greys – Wing - Two Handed Rod
Winner: Snowbee(UK)Ltd – Prestige G-XS Switch Rod
Runner-up: Temple Fork Outfitters – Pro III Two-Handed fly rod - Waders
Winner: TRAUN RIVER – TRAUN RIVER Pro Waders & Eco Waste Bag
Runner-up: KORKERS – KORKERS RIVER OPS BOA Wading Boot
General & Coarse
- Accessory
Winner: American Tackle – The SRG (Shrink Ready Grip) System
Runner-up: Suretti – Umbrella Full Cover 2-man 320CM - Coarse Rod (Big)
Winner: Shakespeare – SKP B1 - Hooks and rigs
Winner: SASAME – Nazo no Chibi Anko
Runner-up: Benzar Mix – Benzar Mix Scooby Light Hook - Lines
Winner: Cralusso – Navigator Feeder Energy with QSP
Runner-up: CARBOTEX – CARBOTEX ICE – For Winter Fishing - Reel
Winner: ROVEX – Surf Caster 10000 - Terminal tackle
Winner: Cralusso – Pro Carbon Waggler
Runner-up: iBite – iBite Zander Float
Saltwater fishing
- Accessory
Winner: FRICHY – X9-7
Runner-up: Rainbow Kayaks Fishing – Livewell - Boat Rod
Winner: JINKAI – JINKAI Sliw
Runner-up: AQUANTIC – Square F-Carbon - Braided line
Winner: Berkley – Nautil Braid x8 AquaBlue - Coastal Rod
Winner: Penn – Tidal Surfcasting - Lure, Hooks and rigs
Winner: VMC – Kaptain X6
Runner-up: TUNITA – TUNITA SOFT - Monofilament
Winner: CARBOTEX – CARBOTEX PLANET OCEAN – Saltwater SpecialLine
Runner-up: Berkley – Nautil tapered mainline - Multiplier Reel
Winner: Penn – Fathom II Lever Drag - Spinning Reel
Winner: Penn – Authority
Runner-up: Okuma – TESORO
Spinning and baitcasting
- Accessory
Winner: Wizard – Wizard Catmagnet Magnetic Fixing Adapter for catfishing - Baitcasting Reel
Winner: Shimano – Shimano Aldebaran BFS
Runner-up: Abu Garcia – Zenon MG-LTX - Baitcasting Rod
Winner: SPORTEX – NOBUN SPIN
Runner-up: Cashion Fishing Rods – ICON Series Chatterbait Rod - Braided line
Winner: Sufix – Sufix 91 Braid
Runner-up: Berkley – Sick Braid & Fluorocarbon 2in1 - Hard Lure
Winner: Hard Lure – Shimano Bantam World Minnow FlashBoost
Runner-up: LIVETARGET – Live Shrimp Lure - Monofilament
Winner: Sufix – Recycline
Runner-up: TEKLON – Teklon Gold Advanced - Soft Lure
Winner: LIVETARGET – Ultimate Frog Lure
Runner-up: ADUSTA – Varius Chatter3/8oz, 1/2oz - Spinning Reel
Winner: Shimano – Shimano Stella FK
Runner-up: Abu Garcia – Revo SX 2500 - Spinning Rod
Winner: Shimano – Shimano Sustain Spinning
Runner-up: Stucki Fishing – The Servant
Terminal tackle
Winner: Mustad Fishing – JawLok Inline Treble Hooks
Runner-up: Pikecraft Fishing – The Stinger