A number of key brands who are ATA members have scooped top honours in the EFTTEX 2022 Digital Best New Product Showcase.

The showcase was organised following the cancellation of 2022’s EFTTEX show but, recognising the importance of the popular awards, the organisers set up a digital alternative.

Judges gathered in Budapest, Hungary, at the end of October, to run the rule over 211 products from 71 countries in around 50 categories and select the best.

Among those scooping awards were Plano, Berkley, Hardy, Greys, Penn, Abu Garcia and Shakespeare (all part of Pure Fishing), Shimano and Snowbee UK, all ATA members.

EFTTEX Trading general manager Dr Zoltan Kekkoi explained: “When we had to postpone EFTTEX 2022 until June 2023, we decided to keep something from the tradition alive if we can’t have an exhibition – the Best New Product competition.

“We decided to make an online showcase with as much exposure as possible. We asked both media partners Tackle Trade World and Angling International to support us and create a real buzz around the showcase. We wanted to recreate the excitement of live shows with the limitless possibilities of an online presence. And it worked! Companies worldwide joined us and became part of the showcase!”

The organisers also added a ’green booster’ to the competition – a marker that mirrors how green the product is. Is it made of recycled plastic, or the packaging is eco-friendly? This year, the green booster modifies the results in several categories, so those companies who care for the environment, dodge the others and run up to the top!

“Jury members did an excellent job. Their knowledge of the industry, trade, competition, and angling profession was a big help to us.

 THE FULL LIST OF WINNERS (ATA members highlighted in bold italics):

Apparel & General

Carp & Feeder

Fly Fishing

General & Coarse

Saltwater fishing

Spinning and baitcasting

Terminal tackle
Winner: Mustad Fishing – JawLok Inline Treble Hooks
Runner-up: Pikecraft Fishing – The Stinger

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