Leeda, one of the UK’s leading and longest established tackle companies, is to stop working as a wholesaler for third-party brands to concentrate on its own.
The move means the company will no longer handle UK distribution for names like Mustad, Maxima, Petzl and will instead dedicate its full resources to developing and supporting its own portfolio of brands, including Wychwood, MAP and Leeda.
Leeda CEO Dominic Langan explained: “This decision has been made with the long-term health and growth of our business in mind. By concentrating all our efforts and investment behind our own brands, we will be able to innovate more effectively, accelerate product development, and deliver an even higher level of service and support to our core customers.
“Over the years, Wychwood, MAP and Leeda have earned strong reputations for quality, performance and value, but there is so much more potential.
“This strategic focus will allow us to strengthen our structure and processes for developing products to ensure our brands remain relevant and are valued by both our customers and the end consumer. This includes our recently launched range of eyewear and apparel developed in collaboration with our sister company, Madison.
“We recognise this marks a change in the way we have traded with parts of the market for many decades and we are committed to managing this transition carefully and professionally. By serving a smaller number of customers more closely aligned with our brands, we believe we will create stronger partnerships and deliver greater benefits to everyone involved.”
As the change takes effect, Leeda says it remains fully committed to the angling trade in the UK, Ireland and all of its export markets and looks forward to driving future growth through continuous investment in innovation, service and the brands that anglers trust.