The Game Fair – Europe’s largest outdoor countryside festival – will once again be showcasing the best of fishing at its event in July and ATA members can get a discount on a stand.
In partnership with the the ATA’s Get Into Fishing initiative, newcomers will be able to catch their first fish on the estate lake at Ragley Hall, Warwickshire, fly anglers will get casting tuition and tips, plus there will be keynote speakers and demonstrations throughout the weekend of July 26th to 28th.
A new addition for 2026 is a giant screen in the Fishing Village, which will be screening movies from the popular Fly Fishing Film Tour.
Key brands including Orvis, YETI, Mackenzie Rods, Turrall, Go Fishing Worldwide, the Environment Agency, Angling Ireland, Boatworld and more have already pledged their support and the event organisers are welcoming enquiries from other brands and companies to exhibit.
Each year The Game Fair welcomes around 130,00 people over three days, with a good proportion being anglers of showing an interest in learning to fish. Visit the site below or email Amanda McCreddie for details