The European Fishing Tackle Trade Association (EFTTA) has welcomed Decathlon – the global multi-specialist sports brand, manufacturer, and retailer – as its newest member.

This high-profile addition reflects EFTTA’s expanding influence and its mission to strengthen and unify the European fishing tackle industry.

As a global leader in sporting goods, Decathlon brings valuable experience, broad market reach, and a strong commitment to sustainability.

Decathlon, through its purpose to “move people through the wonder of sport” and its extensive network of stores and teammates across Europe and the world, aims to make sport accessible to all.

In particular, its expert fishing brand Caperlan is putting sport fishing at the forefront promoting it as a responsible activity that fosters both physical and mental health.

Its commitment to the planet and sport aligns perfectly with EFTTA’s mission to promote recreational angling to policymakers. The collaboration between EFFTA and Decathlon is expected to bring mutual benefits, including shared insights into market trends, enhanced advocacy for key industry issues, and greater opportunities for promoting ethical and environmentally conscious fishing practices.

EFTTA president Gerard Bakkenes said: “We are very pleased to welcome Decathlon to EFTTA. As both a manufacturer and retailer with its own dedicated fishing brand, Decathlon brings valuable perspectives to our association. Their commitment to responsible recreational angling, sustainability, and accessibility perfectly mirrors our values.

“Decathlon’s engagement will strengthen our voice in Brussels and beyond, and we are confident this collaboration will open new avenues to promote and protect recreational angling throughout Europe.”

Together, EFTTA and Decathlon will work to ensure that recreational angling continues to grow as a sustainable and valued part of Europe’s outdoor culture and economy.