National Angling & Fisheries Advisory Group New Appointees


New appointments are being appointed to the National Angling & Fisheries Advisory Group (NAAG).

The group is responsible for advising on the Canal and River Trust activities, as they work on improving fishery conditions along the 2,000 miles of waterways it cares for.

  • Ian Trayer replaces David Kent as chairman
  • David will remain as a group member.
  • Rod Bracey and John Johnson step down in July 2017
  • Kye Jerrom and Andy Strickland will replace them

Ian Trayer: A lifelong angler who these days focuses on catching specimen fish both at home and abroad. Ian is a retired professor of biochemistry with a specific interest in water quality and molecular biology. He remains active at club level with Barnt Green Fisheries who manage the fishing at the Trust-owned Bittell Reservoir complex.

Kye Jerrom: An Environment Agency fisheries technical specialist in the Anglian region, Kye has a wealth of knowledge of technical fisheries issues. A former level 2 angling coach, he remains an active match angling participant representing the Browning Hotrods team in the nation’s most prestigious angling events.

Andy Strickland: A former chartered accountant, Andy is secretary of the Prince Albert Angling Society, the UK’s largest fishing club. As well as having fisheries interests on various Trust canals and reservoirs, Andy manages a portfolio of over 200 fisheries from South Wales north to the Scottish borders. Through Andy, the society have carried out significant volunteering work on their fisheries.

The roles are three year terms. The NAAG meets three times a year and in the coming 12 months the group will be looking at how to encourage a new generation of anglers through its Go Fish campaign. The project examines the issue of non-native invasive species on the waterways, and improves the environmental appraisal process to better serve both fisheries and angling clubs.

as they work on improving fishery conditions along the 2,000 miles of waterways it cares for.

  • Ian Trayer replaces David Kent as chairman
  • David will remains as a group member.
  • Rod Bracey and John Johnson step down in July 2017
  • Kye Jerrom and Andy Strickland will replace them

Ian Trayer: A lifelong angler who these days focuses on catching specimen fish both at home and abroad. Ian is a retired professor of biochemistry with a specific interest in water quality and molecular biology. He remains active at club level with Barnt Green Fisheries who manage the fishing at the Trust-owned Bittell Reservoir complex.

Kye Jerrom: An Environment Agency fisheries technical specialist in the Anglian region, Kye has a wealth of knowledge of technical fisheries issues. A former level 2 angling coach, he remains an active match angling participant representing the Browning Hotrods team in the nation’s most prestigious angling events.

Andy Strickland: A former chartered accountant, Andy is secretary of the Prince Albert Angling Society, the UK’s largest fishing club. As well as having fisheries interests on various Trust canals and reservoirs, Andy manages a portfolio of over 200 fisheries from South Wales north to the Scottish borders. Through Andy, the society have carried out significant volunteering work on their fisheries.

The roles are three-year terms. The NAAG meets three times a year and in the coming 12 months the group will be looking at how to encourage a new generation of anglers through its Go Fish campaign. The project examines the issue of non-native invasive species on the waterways, and improves the environmental appraisal process to better serve both fisheries and angling clubs.



Going Large At The Big One


Professional Anglers Association (PAA) coaches Tony Forman and Dave Brown, together with directors Roger Smith and Paul Forman, worked tirelessly over the weekend of The Big One Show to raise £683.86 for charitable purposes. The tackle raffle they ran was in aid of the Angling Participation Fund, which finances worthy angling causes throughout the UK.

During the two days the coaches were in the hot, tented venue they had a hectic time keeping on top of the raffle, making up a never-ending stream of prize bags and dealing with general coaching and fishing enquiries.
Paul said: ‘It was a cracking couple of days.  The team at The Big One really know how to put on a great show, which was packed on both days.  Thanks to the numbers of visitors coming through the doors, we raised an outstanding amount of money for the Angling Participation Fund.’

Paul added: ’Huge thanks also go out to the Angling Trades Association (ATA) members who supported our raffle by donating prizes.  We had some wonderful goodies to give away from Angling Direct, Fishing Republic, Fox International, Les Webber’s Angling Projects, Pure Fishing, Reuben Heaton and Svendson Sports. Their support was very much appreciated and undoubtedly helped us exceed our fund-raising goal.’

The Angling Participation Fund is a not-for-profit company that has been created by members of the ATA to encourage and secure contributions from both the trade and outside revenue sources in order to provide financial support to angling projects and initiatives across the UK.  The company is currently going through the process of becoming a registered charity, and it is hoped that this will be achieved shortly.

The Professional Anglers Association (PAA) is a major support organisation for a nationwide network of fully qualified, accredited and licensed angling coaches, who themselves recruit and teach thousands of new and budding anglers each year. If you are a fisherman and would like to know more about becoming an angling coach, please visit the PAA website www.paauk.co.uk or the Angling Trust website www.anglingtrust.net, or email info@paauk.co.uk for more information.



Celebrate the outdoors with the National Fishing Month Silver Jubilee


Did you know that just about anybody can learn to fish? Fishing really is a four-season leisure pastime, and one of its joys is that in each season there are different and exciting fish to catch.

Fishing transports you to the heart of nature and the many, intriguing plants and animals that live there. By attending an organised event this summer during the National Fishing Month Silver Jubilee, you could experience the joys of fishing yourself.

Angling takes you into the fresh, unpolluted air, promoting healthy lung function and a sense of well-being. Recent research clearly shows that getting out on the bank can be good for you and the family. These health benefits also extend to the mind, and angling is well-known for its therapeutic, mental effects.   It really is a perfect hobby to get you away from the daily stresses faced by both time-poor adults and children growing up in the twenty first century.

Dean Macey at National Fishing MonthDean Macey, Olympian and Big Fish Off presenter (pictured centre) has no doubt about why he is an enthusiastic angler: “I have been fishing for as long as I can remember and wherever I go in the world, I will always bump into someone who also loves fishing. It’s such a great hobby – you get to spend time outdoors, appreciate Mother Nature, meet some great people and, if you’re lucky, witness some marvellous creatures at close hand.”

Dean continued: “When I was a kid, I found it hard to get my head around school work or any kind of discipline. If it wasn’t for fishing and athletics I dread to think where I would be right now. Between them, they gave me something to focus on and kept me off the streets.

“Throughout my athletics career, fishing helped me unwind mentally and I’m sure without it, I would have burnt myself out. Whether it’s a day on a river, sleeping under the stars on a stillwater for a few days or jumping on a plane to fuel my passion abroad, I don’t mind, I love it all.  That’s why I support National Fishing Month and urge everyone to get involved and take part. Everyone I have ever taken fishing has fallen in love with the sport. Give it a go – you owe it to yourself!”

It doesn’t matter what age you start. Children can take part on equal terms with their grandparents. You can fish alone, with friends or in an organised group for an hour or two or for a whole day – you have the freedom to choose.

Enjoy yourself this summer, get outdoors and get healthy – take part in a National Fishing Month registered event and follow thousands of young people, parents, grandparents and friends who enjoy quality family time together at the waterside over the holiday period. Book your place now at www.nationalfishingmonth.com.

For 25 years now, National Fishing Month has helped introduce nearly 300,000 people into the incredible sport of angling. It’s a hugely satisfying way to strengthen relationships and get active together, and it often leads to lasting participation in and a passion for angling.

National Fishing Month 2017 runs between 21st July and 3rd September.



In It To Win It!


A Chess board of Business people. Business strategy concept

The Angling Trades Association has welcomed the recent, successful House of Commons Debate on Bass, secured by Scott Mann (Conservative MP for North Cornwall and a sea angler). The motion stated: ‘that this House believes that the recent EU restrictions on recreational sea bass fishing are unfair and fail to address the real threat to the future viability of UK sea bass stocks; and calls on the Government to make representations within the Council of the EU on the reconsideration of the imposition of those restrictions’.

Now put your hand on your heart and ask yourself – did you really do your best as members of the angling trade, and as individual anglers, to add your voice and support the debate?

Historically, the factual value of recreational sea angling to the trade and the economy speak for themselves. The Drew Report into sea angling in 2003 stated that £538 million pounds was spent annually by 1.1 million sea anglers. The CEFAS report for Defra titled ‘Sea Angling 2012’ revealed that there were 884,000 recreational sea anglers in England, directly spending £1.23 billion per annum (£2.1 billion including induced and indirect impacts). After deductions for tax and imports, the direct annual expenditure was calculated to be £831 million. The VAT receipts received by the Treasury were £166 million p.a. and bass angling was calculated to be worth £200 million each year in England alone.

In 2015 the Blue Marine Foundation published a report ‘Defining the Economic & Environmental Values of Sea Bass’, focussing on Sussex. It revealed that sea anglers fishing in the county spent £31.3 million on tackle, charter boats and hotels, creating 353 full-time jobs whilst retaining just 15 tonnes of bass. In the latest ‘Tackle Trade Survey 2015’ published by the Angling Trades Association, which reported on research into the value of the UK sales of tackle and associated equipment (rods, reels, line, bait, lures, clothing and accessories), sea angling accounted for 10.63% of sales (£60.7 million of the total annual sales figure of £570.4 million).

So why are we in this position now? Naidre Werner, Chair of the Angling Trades Association (ATA), thinks the answer is simple:

‘We aren’t shouting loudly enough, either as businesses working within the sector or as individual anglers. We don’t need to get embroiled in a fight with the commercial fisherman – our immense value in numbers speaks out for itself. But what we do need to do is add our voices to the messages that the Angling Trust (AT), BASS and the European Anglers Alliance (EAA) are trying to get across.

‘It doesn’t matter what your personal opinion is of these organisations or their teams of people. The fact remains that the Angling Trust is the recognised National Governing Body for anglers in England and the EAA is the recognised body for anglers in Europe, and they are the organisations that are being invited to sit in front of the right people in Parliament (both in the UK and the EU) to put across our opinions.

‘Defra, Cefas and the Council of the EU have absolutely no interest in trawling fishing forums late at night to find ‘relevant’ comments and useful information written by ‘keyboard warriors’… I don’t blame them.’

Naidre continued: ‘So we need to be in it to win it – together. If as angling businesses and angling individuals we support the organisations that are there to represent our interests, then this will only add decibels to the noise we make.’

The ATA is urging all sea anglers, businesses involved in sea angling and sympathetic individuals to support the Angling Trust’s campaign by emailing the EU Commissioner, Karmenu Vella, with a short message of support. The email address is karmenu.vella@ec.europa.eu. Please also copy David Mitchell of the Angling Trust on your email: david.mitchell@anglingtrust.net.

It won’t take long to write a message, but it could save your hobby, your job or your business!



It’s in the bag


Angling Directs NFM Bag for Life

Angling Directs NFM Bag for Life

Angling Direct has joined the 5p bag scheme… but with a big difference. In conjunction with the Angling Trades Association (ATA) – of which the company is a member – ALL proceeds generated from sales of Angling Direct carrier bags will go directly towards supporting National Fishing Month (NFM).

The scheme also aims to reduce the discarding of single-use plastic carrier bags within the angling trade, and the litter associated with them, by encouraging people to re-use their bags when they go shopping. Angling Direct will soon be introducing their own version of the hessian ‘Bag for Life.’ Again all money raised will go towards National Fishing Month.

Naidre Werner, NFM Co-Ordinator and ATA Chair commented: ‘It’s fabulous that Angling Direct is supporting National Fishing Month in this way and I am very grateful for their commitment. Without a doubt, the money raised from this idea will contribute significantly to the NFM coffers and hopefully encourage other members of the trade to come up with equally creative ways of supporting what is angling’s largest participation initiative.’

Darren Bailey, MD for Angling Direct added: ‘As enthusiastic members of the Angling Trades Association, it made sense to support National Fishing Month. Participation initiatives like NFM are designed to attract newcomers into our sport and with more anglers; there is greater protection for our fisheries and the ecosystem in general. Attracting new anglers means more future customers and so it makes perfect business sense to generate money that can be donated to this type of initiative. Over the next few months, the team at Angling Direct are taking a much closer look at how we can help grow our sport, as it is vital that retailers, manufacturers and organisations work together to protect our futures. Over the next five years, Angling Direct will run out a number of grass roots initiatives that underpin the growth of the angling community, support the environment and demonstrate our commitment to business growth and our employees. ’

National Fishing Month 2016 runs between 22nd July and 29th August. Further details can be found at www.nationalfishingmonth.com



Working Together For The Future Of Angling


Mark Lloyd and Naidre Werner shaking hands on the MoU agreement

Mark Lloyd and Naidre Werner shaking hands on the MoU agreement

Exciting developments following on from a number of discussions have resulted in the recent announcement that the Angling Trades Association (ATA) and the Angling Trust (AT) have signed a Memorandum of Understanding (MoU). The strategic aim of this collaboration is to secure a sustainable future for angling by recruiting and retaining more anglers, campaigning to protect and improve fish stocks and the rights of anglers to fish for them and thereby generating more customers for the trade.

Angling and the industries it supports face huge challenges. The average age of anglers is increasing, rod licence sales are declining and the recent Active People Survey showed a dramatic drop in weekly participation. Many companies involved in servicing the angling industry are facing reduced revenues as a consequence. At a time such as this, it is vital for national angling bodies to make the best use of resources to address these challenges and breathe new life into angling. The pragmatic way to achieve this is for organisations in the sector to work collaboratively and to investigate new ways of benefitting from economies of scale and clarity of structures.

The ‘Fishing for Life’ National Angling Strategy was published by the Angling Trust in November 2012 with the support of the Environment Agency and informed by the national surveys undertaken by the research company Substance. The strategy was also partly underpinned by the ‘Fishing for Answers’ report, published by Substance in January 2012, to which the Angling Trades Association and the Angling Trust were significant contributors. The new MoU both embraces the sentiments of this strategy and uses the detail to frame the actions to be undertaken.

Naidre Werner, Chair for the ATA stated: ‘These are exciting times. The MoU underpins our commitment to each other as two strategically important organisations within the angling sector. Working together will help increase the profile of important participation initiatives such as National Fishing Month, Take A Friend Fishing, Family Fishing Days and the Get Out There campaign. Initial planning meetings for these projects have been exceptionally constructive and I am sure that outcomes will be very positive.’

Mark Lloyd, Chief Executive of the Angling Trust and Fish Legal said: ’This agreement is another important step towards unity in angling and a brighter future for the many businesses and jobs that depend on the health of our sport. The central concept behind the formation of the Angling Trust was that we can achieve far more by joining forces and working together than we can by working in separate factions. I am delighted to be working more closely with the Angling Trades Association and look forward to developing our relationship over the coming months.’